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Fruits of the Future?

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Apples, oranges and bananas are super fruits, but not superfruits. These conventional fruits have laudable nutrient profiles and will always be great, healthy options, but they may soon be competing on a large scale with more exotic fruits. "The term superfruits has gone from being a catch-all phrase used by manufacturers to refer to new, exotic fruits with high antioxidant properties to being an accepted category of products on the retail and consumer level," said Alex Moffett, president of Renaissance Herbs.

Discussion of superfruits in the health arena has centered on their antioxidant capacities, numerically referenced as ORAC values, and the potential role they may play in chipping away at diseases great and small. Research on these compounds' effects on the oxidization of cholesterol continues to mount, and manufacturers are meeting increasing market demand for these antioxidant-rich ingredients. Exotic sources such as pomegranate, mangosteen, goji, açaí, noni, camu camu and others are gaining acceptance because of promising research.

 

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