State of the Mangosteen

LEHI, UT -- (MARKET WIRE) -- 03/09/07 -- The mangosteen beverage category was called one of the "top 10 trends to watch" during 2006 by Datamonitor's ProductScan Online. But the phytonutrient-rich "Queen of Fruits" more than lived up to expectations and transcended trend status during the year as consumer interest and repeat sales of mangosteen products continued to surge worldwide.

XanGo LLC, the company that created the category when it introduced XanGo® Juice to a global market in 2003, continued to dominate the space, leading the category with more than 80 percent of market share*. During the past year, XanGo expanded the reach of its flagship product, XanGo® Juice, into Europe and Asia by entering the German, Sweden and Singapore markets, where interest and sales have soared. Repeat sales continued to swell in XanGo's established markets, including the U.S., Japan, Canada, Mexico, and Australia. The resounding message? People everywhere most enjoy the benefits of the mangosteen just the way nature intended -- through a product that enables them to consume the whole fruit.


 

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