Market America Taps Pop Culture

Market America , which sells and distributes such diverse items as T-shirts and DNA screening kits, is ready to make a mark on pop culture.

The Greensboro-based company is teaming up with a famous fashion star and creating a one-stop Web page offering news and information about music and products from music stars.

By doing so, Market America wants to grow beyond its image as a cosmetics and vitamin supplements company.

 

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